Let’s face facts. Who on earth enjoys a slow website experience? We can all agree, NONE of us. For businesses, website speed is an important ranking factor on Bing or Google’s search engine results pages (SERP). Early this year, Google even announced a new ranking algorithm that is designed to rank websites based on user-centered-metrics. This set of metrics are heavily focused on page speed and usability. The last thing you want is for your business to lose search visibility and decrease conversion rates, especially during the holiday season!
Don’t worry, no need to panic just yet, this Google update is expected to go live in 2021. However, this holiday season is the perfect excuse to do a website and performance optimization test to fix any issues.
Luckily, there are a ton of website speed test tools that you can use, both free and some with premium features. At the start, if you are not computer-savvy or know about web development, it can be a bit confusing to understand the report. We are recommending that digital marketers, startups, and online businesses begin by using the free tools to get familiarized with the language of the report before investing in premium features.