Take some time to consider what goes on behind the scenes of your favorite website. Most of the time, it is WordPress with a friendly theme and a variety of plug-ins. A good example is the Etsy website. Besides looking beautiful and feeling clean, it loads quickly as well. Right off the bat, you think custom-made, don’t you?
It’s WordPress and the Yoast SEO plug-in. Despite having an estimated sales of $800 million, Etsy is still using WordPress. We think there must be something to WordPress since other significant brands have joined the party, including:
- The New Yorker
We’ll explain why WordPress is an excellent platform for your site in the following sections. But first,
Why Your CMS Matters
Content management systems may appear complicated, but their sole purpose is to simplify your workflow and make life easier for you.
A content management system (CMS) enables you to create, manage, store, and edit large amounts of content not knowing HTML. Your website no longer needs to be maintained by third parties since you can edit it from any computer with Internet access. Consequently, CMS increases productivity while lowering your costs.
One of the key features of WordPress is that it separates the design from the content. In addition, WordPress is what we call a “self-hosted” CMS. It means you can install the software on any server you want. This is an aspect of the CMS that makes it popular with web developers.
Reasons Why WordPress stands out among its peers
Though WordPress entered the scene as a blogging platform, it has now powered a wide range of websites. You can use WordPress to run websites for small businesses, run complicated websites for large corporations, and create blogs for yourself. The WordPress platform also lets you host eCommerce sites, portfolios, social networks, groups, and podcasts.
There are a variety of WordPress plug-ins and primary themes that will fit every company’s needs. Thanks to its many themes and easy access to its open-source code, WordPress is infinitely adaptable to a company’s changing needs.
The WordPress website builder has all the features you require to get started without coding knowledge. Say you want to enter content or a form in another language. The most common method is to use a plug-in. WordPress becomes highly flexible by offering these extensions, making it ideally suited for nearly any type of web project.
Did you know WordPress has a plug-in directory with over 30,000 options that you can access and install from the admin panel? It does. Besides helping you resolve technical issues with WordPress, these plug-ins dramatically enhance your site’s operation.
The plug-ins help with your Search Engine Optimization on your website, improve security, clean the cache of your WordPress site, and enable social and eCommerce shopping. The plug-in market for WordPress also includes many paid third-party plug-ins. As a result, WordPress operates as a content management system making it possible for you to add features to your website without writing a single line of code.
You can use various plug-ins to:
- Get your SEO tasks organized
- Add a contact form to your website
- Create an online store for your client
- Monitor blog comments
- Speed up your website
- Add opt-in forms to your website
- Secure your website
- Back up your website
3. Very SEO Friendly
The SEO-friendly nature of WordPress is inbuilt from the get-go. With it:
- You get proper HTML markup
- You get SEO-friendly metadata
- It helps you manage title tags and headings
- It optimizes pictures for browsers and smartphones
- Simplifies content creation
It’s also easy to improve SEO with WordPress, thanks to plug-ins and themes. Several SEO tools are available to enhance SEO prospects, such as All-in-One SEO, Yoast, and mobile-friendly themes. In addition, WordPress is optimized for SEO without requiring much customization.
Mobile traffic increased by 222 percent in five years, according to a report from BroadbandSearch! So as a marketer trying to gain traction online, you’ll need to make your website mobile-friendly.
The good news is that there are rarely any extra steps to make your website mobile-friendly if you are currently using WordPress. How come? Most WordPress themes are already mobile-friendly.
4. The WordPress Media Gallery is Accessible to Use
You need images with your blog entries. One or two images can help divide your blog into attractive and legible sections when used correctly. Images in your text aren’t just eye-catching. They help boost your SEO, too, especially if you’re using WordPress.
To increase your image SEO ranking with WordPress, follow these three techniques:
- In WordPress, when you upload an image, you have the option of creating alternate text. That means you can add your keywords to the image description, which search engines pick up.
- You can use a plug-in to generate alt text automatically for your photographs in WordPress.
- Ensure that the images on your website do not slow down your page’s loading by reducing their size.
Making a WordPress gallery is easier than you might think. It will probably take you more time to select the images than to assemble them. When you create a gallery, you can arrange pictures in columns and rows. You can let your users view thumbnails of your images, and they can click them to view the full image. It will look more professional this way, and you will show more photos with less space.
5. Great For Web Developers
Its many cool features explain why the platform has gained so much popularity. Currently, web developers disagree about whether to use WordPress or another CMS to build websites. In addition, many people consider it is cheating when you do not code everything from scratch.
WordPress websites, however, are in high demand these days. Because if you build every website from square one, your prices will be too high for most clients. If you wish to develop websites for other freelancers or small businesses, you cannot offer competitive pricing.
You can create full-featured websites using WordPress in a fraction of the time you build them from scratch. But first, you will need to learn how WordPress functions. Only then can you figure out how to tailor the system to your client’s needs.
You Should Consider WordPress if You Need a Robust CMS
WordPress is a popular choice as a platform for beginners to learn web development. It’s a powerful tool, especially if you have experience in building websites. Plug-ins and themes combined in the WordPress platform allow you to make almost any website you want.
To get the most from WordPress, you need to choose the right hosting provider. With WordPress’s large user base, WordPress developers are not likely to stop working soon. This ensures that you always have access to necessary updates and additional features to keep your website secure. Let us help you build a website that is worth your investment.