Ecommerce businesses spend billions of dollars each year in an attempt to drive traffic to their e-commerce website, yet the conversion rate is approximately 2.68%. Despite investments to target potential consumers, the majority of site visitors leave empty-handed.  High shopping cart abandonment rates are a contributor to low conversion rates. In this article, we will […]

eCommerce businesses know the frustration of abandoned carts. The hard work that goes into creating stellar products, building a good site, and marketing feel discouraging when the abandoned cart rate starts to climb.  Globally, abandoned carts cost online retailers $4 trillion in sales annually. Email marketing is one of the most effective solutions to recover […]

Online shopping is a significant source of income for businesses worldwide. Maintaining a user-friendly, efficient ordering system can impact customer retention and the frequency of purchases. Several key factors can influence your e-commerce store’s success, including shopping cart functionality, variable payment methods, and one-click checkout capabilities. In any online retail store, abandoned carts can indicate […]

SEO conferences are essential for learning the latest strategies, tips, trends, and tools for keeping your website relevant in a field that changes at warp speed. Conferences are the perfect opportunity to make new professional contacts in digital marketing and an excellent place to connect with potential clients.  Networking with experts, peers, and building new […]

Holiday shopping traditionally kicks off in earnest on Black Friday, with both online and brick and mortar retailers rolling out their best deals of the year. For eCommerce, 2020 is set to be an unprecedented year of sales. As you plan your marketing calendar for the winter holidays, there are some important dates you need […]

Many things are different about 2020, and the holidays will be no exception. eCommerce is poised for explosive growth, and companies need a digital marketing strategy that can keep pace with the competition. Due to the pandemic, online businesses have a distinct advantage over brick and mortar businesses as more people than ever will be […]

Toxic backlinks are links from sites that harm instead of helping your SEO. Too many of these toxic backlinks can have serious repercussions for your site, including being de-listed by Google. Toxic backlinks are links to your page from: Websites with significant security flaws. Link pages or link farms—these are websites that exist for the […]