The most critical step in determining the visual hierarchy in design is asking what you want the very first impression your audience has to be. Once you determine that, you then decide what you want them to notice second and third. Establishing a visual hierarchy helps keep visitors on your site long enough to improve […]

Video plays a vital role in digital marketing, and high-quality video content for your brand can boost the overall success of your marketing plan. Numerous studies have shown that consumers are far more likely to purchase a product or service that has video representation. Professionally created commercial video gives consumers a sense of confidence in […]

A website is obsolete if your desired demographic finds it hard to find or navigate through. Users often leave a webpage within 10-20 seconds of arriving there, which means you have a limited amount of time to capture your audience’s attention and convince them they have come to the right place to find the information […]

Artificial Intelligence (AI) is changing the digital landscape fast. Technology that incorporates AI in Digital Marketing is changing the way brands market themselves. Artificial Intelligence analyzes data at a lightning speed, making targeted marketing faster, easier, and more effective than ever before. Natural language processing plays a large role in the explosive application of AI. […]

There are many factors to consider when optimizing your digital marketing strategy. One question that often comes up is whether to run a PPC campaign or to focus your efforts on gaining Organic SEO traffic. When done the right way, organic traffic is the better option, providing more volume and a better cost per lead […]

In today’s digital age, maintaining an online presence is no longer an option. If you want to succeed in any business venture, you have to know how to reach an online audience. While the idea of online marketing is relatively straightforward, the execution can be messy, complicated and time-consuming. Here we will discuss the basic […]