We specialize in creating a cohesive experience across a brand’s vital points of impact. Through clarity, focus, and curation, we provide a competitive edge for our clients by activating a voice that speaks with authority to a targeted market. We inspire your desired audience to not only believe in your vision but will also build brand awareness and consumer loyalty.
"86 % of consumers say authenticity is important when deciding what brands they like and support" - Stackla
So what is brand identity?
A brand identity is made up of what your brand says, what your company values are, how you communicate your product, and how you want people to feel when they use it. In essence, your brand identity is the personality of your business and the promise you make to your customers. Having an identity gives your brand more authority in the marketplace and helps develop credibility among customers and competitors.
What makes your business unique to your industry? What do you offer that competitors do not? What promises do you make to your customers? You know what your business offers, but we are here to help you express your vision and goals. We will work with you to develop a strong mission statement and tone of voice that is the driving force behind key elements of your brand development. By deciding on keywords to describe the ethos you hope to generate throughout your brand messaging, you determine what you are and what you are not and who your brand audience is.
Typography & Colors
Our visual designers will choose a typeface they feel best fits the authenticity of your brand and variations of this typography will be used throughout the site to develop a visual hierarchy. Colors are chosen based on your brand personality, vibrant or muted, colorful or monochrome. Color and texture will play a large role in how your consumers view your brand and recognize your marketing.
Logos + Icons
Your logo is the face of your business. A memorable logo is critical and used as the primary visual reference point for your brand. It should reflect what you wish to communicate and who you are as a brand. The logo will be a prominent visual representation across multiple platforms for both digital and print collateral and needs to be universally applicable.
We deliver on Brand Collateral needs that include your logo and visual identity. Collateral and assets are specific to your business and vary from business cards to clothing. Our team of talented designers will ensure they are cohesive and within your established brand guidelines.
A picture speaks louder than a thousand words. The use of a curated combination of imagery will provide the best guidance for anyone touching any aspect of the visual needs of your brand. Imagery that communicates to your target audience that you want to attract visually and is specific to your niche marketplace and your brand vision.