Holiday Season Marketing Strategy: 20 tactics to get your eCommerce website ready before Cyber Monday

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Many things are different about 2020, and the holidays will be no exception. eCommerce is poised for explosive growth, and companies need a digital marketing strategy that can keep pace with the competition. Due to the pandemic, online businesses have a distinct advantage over brick and mortar businesses as more people than ever will be […]

Toxic Backlinks

What are Toxic Backlinks?

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Toxic backlinks are links from sites that harm instead of helping your SEO. Too many of these toxic backlinks can have serious repercussions for your site, including being de-listed by Google. Toxic backlinks are links to your page from: Websites with significant security flaws. Link pages or link farms—these are websites that exist for the […]

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Using AI in Digital Marketing

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Artificial Intelligence (AI) is fast changing the digital landscape. Technology that incorporates AI is changing the way brands market themselves in sweeping ways. Artificial Intelligence analyzes data at lightning speed, making targeted marketing faster, easier, and more effective than ever before.  Natural language processing plays a large role in the explosive application of AI. Natural […]

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Email Marketing

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When it comes to digital marketing, it’s almost impossible to establish a quality campaign without email marketing. Today, nearly everyone has an email address. Therefore, reaching people via this channel is a quick and inexpensive way to target your desired audience and give them a call to action.  Email marketing also allows you to keep […]

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Network Expansion through Social Media Marketing

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No matter what industry your business may be in this day and age, your customer base is likely on social media. Facebook, Instagram, Twitter, Pinterest, and many other social media platforms are laden with potential customers. Using the many social media platforms is necessary and essential to connect with your target audience.  Just posting promotional […]

Developing Your Visual Identity through Design

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Branding tells a story or communicates a message about a particular company to attract new consumers and build loyalty with existing customers. This strategic marketing technique helps shoppers quickly identify the products and companies they prefer while communicating the value to those who have never tried them. Regardless of the product, consumers often associate a certain […]

Off-Page SEO Efforts

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Off-page SEO efforts are what you do outside of your website to improve its search engine rankings. Search engine optimization efforts directly on your website are essential, but it is not the only way to manage and improve SEO. When it comes to off-page SEO efforts, it is essential to build up this part of […]