Holiday shopping traditionally kicks off in earnest on Black Friday, with both online and brick and mortar retailers rolling out their best deals of the year. For eCommerce, 2020 is set to be an unprecedented year of sales. As you plan your marketing calendar for the winter holidays, there are some important dates you need […]
Many things are different about 2020, and the holidays will be no exception. eCommerce is poised for explosive growth, and companies need a digital marketing strategy that can keep pace with the competition. Due to the pandemic, online businesses have a distinct advantage over brick and mortar businesses as more people than ever will be […]
Toxic backlinks are links from sites that harm instead of helping your SEO. Too many of these toxic backlinks can have serious repercussions for your site, including being de-listed by Google. Toxic backlinks are links to your page from: Websites with significant security flaws. Link pages or link farms—these are websites that exist for the […]
Artificial Intelligence (AI) is fast changing the digital landscape. Technology that incorporates AI is changing the way brands market themselves in sweeping ways. Artificial Intelligence analyzes data at lightning speed, making targeted marketing faster, easier, and more effective than ever before. Natural language processing plays a large role in the explosive application of AI. Natural […]
There are many factors to consider when optimizing your digital marketing strategy. One question that often comes up is whether to run a PPC campaign or to focus your efforts on gaining Organic SEO traffic. When done the right way, organic traffic is the better option, providing more volume and a better cost per lead […]
When it comes to digital marketing, it’s almost impossible to establish a quality campaign without email marketing. Today, nearly everyone has an email address. Therefore, reaching people via this channel is a quick and inexpensive way to target your desired audience and give them a call to action. Email marketing also allows you to keep […]
No matter what industry your business may be in this day and age, your customer base is likely on social media. Facebook, Instagram, Twitter, Pinterest, and many other social media platforms are laden with potential customers. Using the many social media platforms is necessary and essential to connect with your target audience. Just posting promotional […]
Branding is not limited to the representation of your company or products. It is also what communicates your mission and values to consumers. Although some purchases are made solely out of necessity, many buyers prioritize putting the items in their cart that speak most to who they are. Within your demographic of ideal target audiences, […]
Branding tells a story or communicates a message about a particular company to attract new consumers and build loyalty with existing customers. This strategic marketing technique helps shoppers quickly identify the products and companies they prefer while communicating the value to those who have never tried them. Regardless of the product, consumers often associate a certain […]
Off-page SEO efforts are what you do outside of your website to improve its search engine rankings. Search engine optimization efforts directly on your website are essential, but it is not the only way to manage and improve SEO. When it comes to off-page SEO efforts, it is essential to build up this part of […]