Your Brand Design and Visual Identity

Design

Our team has experience in all design mediums, executing clean and exceptional work for each project. By offering a wide range of in-house design and creative services, we ensure that consistency and quality are foremost in communicating your brand’s core message. We blend our technical expertise with creative thinking to design, develop, and deliver innovative and engaging interactive solutions.

What role does design have in your brand’s core message?

With compelling design, your visual messaging can have more veracity than any other interaction. The cross-discipline approach of using design as a way to clearly communicate information and develop brand identity is crucial to the success of your business.

Your visual identity has to do more than just capture the attention of an audience, it needs to sell your brand message, connect customers with your business, and leave a lasting impression.

How does the design process begin?

No two clients’ needs or business goals will ever be exactly the same. This is why discovery is always an important part of our planning process in determining our creative approach and in setting project requirements, goals, and expectations.

Design Process

First our team will determine which area of design content we need to deliver on:

1

BRAND DESIGN

Brand design is the visual execution & creation of the symbolic elements reflecting your distinctive brand identity. These include name, logo, typography, colors & marketing material specific to your company.

2

Communication / Information Design

Information design applies to a wide variety of assets, from website layout to restaurant menus. Effective information design navigates facts, figures, and direction by using the method of color & typographical hierarchy along with other visual cues to lead the viewer through an organized series of messaging.

3

Interaction Design (UX)

UX design, or user experience design, focuses on the interaction between real human user and everyday products and services, such as websites, apps, packaging, and even a coffee maker. UX designers consider a users’ initial instincts and work to create a seamless and easy experience between person and product.

Ideation

This logo was inspired by early 20th century cubism with sharp edges and a masculine focus. We wanted to reference a human form, head and body, as this was a logo for a client who worked in medicine. The logo needed to be legible on both digital and in print, so to accomplish the textured look you see in this image, a grain was added to give the illusion of paint but still manages to be legible as a digital form.

Our design team has an in-depth understanding of all of the elements needed to create print, web and mobile marketing material. We use a variety of channels and mediums to create an impactful visual experience designed for your customers and unique to your brand.