CREATIVE DESIGN LANDSCAPES

BACKGROUND

Companies in the Hamptons battle for a fixed number of seasonal clients each year. Creative Design Landscapes was looking to improve their lead gen to better capitalize on the thousands of clients searching for their service monthly, typically starting in March of each year.

The business was only a few years old and had minimal online visibility. the website was comparable in quality and function to other service-based companies in that area. We identified this as an immediate opportunity to differentiate in several key areas. Our plan was to create a clean, modern and sophisticated platform.

BACKGROUND & CHALLENGE

The client wanted to drive new business via online channels. Their apprehension around engaging in SEO was the needed amount of copy relative to their services that would be needed in order to achieve authority. They are a design company and by natural order, very sensitive to the aesthetic of their brand (website). In order to achieve this objective, we need to make CDL significantly more visible in online searches.

OUR SOLUTION

1. WEBSITE DEVELOPMENT

Website development strategy was to rebuild their entire platform to provide for a fully optimized CMS, with custom code work, highly informative copy and optimal call-to-action.

/ Responsive
/ Optimized
/ Rewritten copy for entire website (SEO)
/ Targeted blog pages (SEO)

2. SEO OPTIMIZATION

Roll out of an aggressive SEO campaign

/ Added highly searched keywords to site copy
/ Target 15 new authoritative citations
/ Generate 2 new blog articles
/ Built AMP pages for mobile performance

THE RESULT

Website development strategy was to rebuild their entire platform to provide for a fully optimized CMS, with custom code work, highly informative copy and optimal call-to-action.