SOCARRAT PAELLA BAR

BACKGROUND & CHALLENGE

Socarrat Paella Bar reached out to discuss their concerns on why they weren’t showing up on searches directly related to their cuisine category or menu items, such as tapas, paella, sangria, etc. The client was in need of improvement by way of SEO. The first opportunity we identified was the website platform they were using. A lot of small businesses and entrepreneurs use turn-key website builders such as BentoBox, Squarespace, Wix, etc. The appeal is quite simple in that you don’t have to be an expert in backend coding to build one. The challenge with these boxed solutions is, in order to make it simple for the user to build, a majority of the framework must be hard coded aka limited customization, We suggested, as part of the overarching SEO strategy, to start with building a highly optimized website, moving more towards a backend that could be coded as per the top optimization standards and techniques.

BACKGROUND & CHALLENGE

The client wanted their restaurant to be significantly more visible in online searches. They also wanted to improve their online engagement to, in turn, create more compelling content.

OUR WORK

1. WEBSITE DEVELOPMENT

Website development strategy was to move from BentoBox website builder to a fully optimized CMS, with custom code.

/ Responsive
/ Optimized
/ HTML menu pages
/Interface w/ Open Table
/ Targeted blog pages for SEO

3.SOCIAL MEDIA

Our Social Media strategy was to move away from the basic overhead food shots and incorporate more experiential shots b way of Content Creation

/ Captured event content for Flamenco
/ Captured content of cooking process
/ Produced a premium video
/ Enforced bi-lateral engagement
/ Created targeted posting schedule

2. SEO OPTIMIZATION

Roll out of an aggressive SEO campaign

/ Added highly searched keywords to site copy
/ Target 70 new authoritative citations
/ Generate 12 new blog articles
/ Mitigated and removed negative reviews
/ Built AMP pages for mobile performance

4.CONTENT GENERATION

Our Social Media strategy was to move away from the basic overhead food shots and incorporate more experiential shots b way of Content Creation

/ Captured event content for Flamenco
/ Captured content of cooking process
/ Produced a premium video
/ Enforced bi-lateral engagement
/ Created targeted posting schedule

THE RESULT