East End Yovth specializes in creating a cohesive branding experience by offering you brand packages that are captivating, strategic, aesthetically appealing & unique. Our branding agency provides a competitive edge for our clients by choosing a voice that captures the targeted market’s attention.
Our work successfully:
Our branding agency goes beyond simple logo design. We use consumer brand marketing research tools that guide our team on what strategy to implement to ensure optimal conversion rates. We choose the best color palette, logo design, typography, graphics & motion effects to tell your brand’s story. We combine these elements rooted in extensive research to authentically impact your customers and increase your return on investment (ROI).
East End Yovth provides you with a proven branding process. Our experienced corporate branding experts will take you through a step-by-step brand discovery process where we:
Our designers work with our strategic marketers to give you market-oriented results that support your branding goals. We apply similar standards to new and established brands to create a lasting and measurable impact.
Brand identity comprises your story, your company’s values, how you communicate your product & how you want people to feel when using it. In essence, your brand identity is the personality of your business & the promise you make to your customers. Having an identity gives your branding more authority in the marketplace and helps develop credibility among customers & competitors.
East End Yovth incorporates both image & video marketing services to help build a superior brand identity. We know that consumer attention span is limited, the market is flooded with aggressive startups, sub-brands & established businesses trying to make a name for themselves.
As a video marketing agency, we understand that a distinctive brand identity is the only way to differentiate yourself and stand out from the crowded market. Our brand identity also assists you to build equity, gain fans and linger in the minds of your audience.
According to a recent study on branding, developing a brand identity should be a top priority for businesses because 59% of customers prefer to buy from familiar brands, 33% of customers go to the store to look for a familiar brand & 77% of customers describe products by their brand names. East End Yovth helps you create a brand identity that mirrors these statistics.
A brand identity combines tangible & intangible elements a company uses to create its business personality. It also shapes & molds the impact your services and products leave on your customers. These elements that East End Yovth combines to give you an influential brand identity include:
These elements are challenging to define clearly to create a brand identity without professional help. Our branding experts will take you through defining your unique points, which will help them develop your brand identity. We ask our phenomenal clients questions such as:
Once we gather this information, we create a spectacular brand identity design that best represents your company.
A brand identity design involves creating a company’s identity using a color palette, logo, typography, and compelling message. A company uses a brand identity design to communicate clearly to the target audience. It employs a creative strategy to ensure a positive and memorable brand experience both online and offline.
A company’s brand identity design should consistently deliver an excellent brand profile to achieve optimal results. Sir Richard Branson best describes it:
“Branding demands commitment; commitment to continual reinvention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”
East End Yovth understands the role a brand identity design plays in helping you achieve maximum impact and grow your business’s profitability. Every design we create is relatable, unique & memorable. We have successfully applied this strategy with businesses including Colgate, Men’s Health, Puma & CBS.
Our branding design team creates robust brand identity designs resulting in an increase in conversions and lead generation on your website. The added advantage of a unique brand identity design will build your professional image and help you succeed in a competitive market.
We implement a well-planned and compelling brand identity design strategy as follows:
Our creative branding team also reevaluates and redesigns pre-existing brand identity designs that lack a strong, authentic & appealing effect on a client’s products or services. Our branding and positioning ensure we give a company a new brand identity that grows to produce tangible results.
Brand messaging helps a company communicate with its target audience through its products, services and verbal & non-verbal communication. East End Yovth understands the importance of brand messaging and we ensure we gather all the vital information we need to create an outstanding brand message.
We curve out the unique qualities of your business, we showcase what makes you unique to your competitors & we highlight the promise you make to the consumers. Our brand marketers strive to help you express your vision, mission & goal in your brand message using the correct voice.
We work on clients’ previous brand messages that didn’t help them penetrate the market, failed to convey their value proposition or poorly expressed how different they are from other brands. We help these clients tie together their product and the message they want to convey and align everything to create a spectacular brand message.
In addition, we help new clients create the initial persuasive branding message that inspires their audience to learn more about their products. We do not stop there; we also conduct an ongoing brand messaging campaign where we continually impress your brand message to your audience on the website, with ad copy and/or through social media content.
Our strategic marketers help you maintain an ongoing brand messaging. This strategy continues to add feeling, recognition & good emotions that produce a positive perception of your company to your customers. Other essential opportunities you stand to gain from continuously promoting your brand message are:
East End Yovth understands how vital brand messaging is to your business success; we will help you come up with a brand messaging framework that achieves your goal efficiently.
“Colors, like features, follow the changes of the emotions.” —Pablo Picasso
At East End Yovth, we understand how powerful colors evoke a strong emotional connection with your customers. Colors drive the customers’ decision-making on whether to buy a particular brand or not. Research has consistently proven that consumers’ feeling about a brand carries more weight than what they think about it & color plays a crucial role in those feelings.
Our design team chooses the colors that rhyme with your brand personality. We are open to working with any combination, from vibrant or muted to colorful or monochrome. We ensure your brand colors positively impact your sales and performance both internally with your team & externally with your customers.
Furthermore, repetition of your branding colors strengthens brand awareness. We help you creatively incorporate your branding colors on your:
We help our clients pick a blend of two to three colors they can use to transform their brand identity. We discuss the meaning of colors & how they relate to the client’s overall branding. Here is a sample table showing what the popular colors represent.
|Brand Color||Emotion It Evokes|
|Red||Love, passion, warning, anger|
|Blue||Honesty, loyalty, peace, sadness|
|Yellow||Happiness, hope, joy, harmony|
|Orange||Energy, positivity, excitement, pride|
|Purple||Royalty, luxury, bravery, wisdom|
|Green||Nature, growth, stability, affluence|
|Black||Elegance, sophistication, power, confidence|
|White||Purity, cleanliness, innocence, peace|
|Gray||Flexibility, conservative, elegant, intellect|
|Brown||Dependable, stable, safe, resilience|
East End Yovth combines colors depending on the style and design of your logo & typography. We ensure they blend well to form a deeper connection and draw your audience to your brand.
Your company logo is the face of your business. A memorable logo is critical & used as the primary visual reference point for your branding. It should reflect what you wish to communicate and who you are as a brand. The logo will be a prominent visual representation across multiple platforms for digital & print collateral and needs to be universally applicable.
East End Yovth designs your logo with your ideas in mind. We also consider the research data & tailor the logo to suit the market’s demand, which promises to have a significant impact. We ensure your logo offers the following:
With excellent brand designers and top-notch marketing services, visual branding captures an audience’s attention, allows the message to linger in their minds & influences their decisions when making a purchase. A business that wants to make a first impression should utilize visual branding to communicate its brand personality at a glance.
Visual branding is a vital proponent in a company’s success; it assists your potential customers to learn more about your business and simplifies complex dynamics with simple visual cues. Visual branding helps consumers know:
When a customer shops around, they will evaluate your business based on the visual branding they encounter. If your visual brand shows attention to detail, they will expect the same standard when buying your products. If the visual branding conveys confusion or rushed production, they will avoid buying your products.
Our talented videography and photography team produces masterpieces that captivate and heighten the targeted audience’s experience with your product. Our expertise includes fashion, portraits, lifestyle, special events, beauty & products. We produce shoots fit for local, national & international audiences to grow your brand awareness.
We know that a company’s website forms the foundation of its online presence. Our web developers build attractive & engaging websites also optimized for SEO. We ensure every page bears a similar branding message to give a cohesive experience. The quality websites we have developed make us a top branding agency because we strive to create content that drives engagement, build your brand and convert & retain customers.
East End Yovth is your one-stop branding agency. Regardless of the services you choose, we will plan, research, create, measure & implement various branding strategies and techniques until we give you a complete branding package covering all your marketing needs. Contact us today and be on your way to owning an awe-inspiring brand.