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An effective social media strategy and robust presence are absolutely necessary for today’s digital marketing climate. Because social media platforms provide a direct touchpoint for your customers, it is essential to ensure that your message, content and other forms of marketing outreach are available on each and every touchpoint with which they engage.
Today’s most utilized social media platforms, including Facebook, Instagram, Twitter, LinkedIn & TikTok, each provide a unique opportunity for businesses to communicate with and to their customers – both new and old. Incorporating these platforms into your marketing strategy generates a return unlike any other advertising or marketing channel.
Although social media may still feel like a wild and uncharted territory, approaching these platforms with a deep understanding of how they work and their capabilities to increase potential return and allows businesses to develop a strategy that delivers results. Our social media services ensure that your efforts effectively drive your marketing approach and generate your desired results.
Social media marketing is the strategic use of social media platforms and networks to market and advertise an organization’s brand, services and products. Posting updates featuring images & videos helps to increase interaction and engagement between companies & their followers. There are two primary types of advertising that our social media marketing agency in NYC does – paid and organic.
While both forms of social media advertising require effective social media management, they serve two distinctly different purposes to a company’s overall strategy. For example, paid social media advertising can be used to attract new customers, while organic posting is more effective in engaging a company’s existing audience.
For a truly successful social media marketing plan, businesses should employ both organic social media posting and social media advertising. The combination of these two approaches is unique to each and every company and operates much like a dance with careful, considerate & thoughtful moves to achieve business goals.
With the right social media management, businesses experience countless marketing advantages and benefits. A hybrid approach serves five primary purposes:
Organic social media posting provides an effective way to communicate with your established following. You can share messages, pictures, videos, brand & promotional material and even communicate directly with your customers and followers through private messaging.
While organic social media reach is declining, it still allows companies to keep their followers engaged with their brand, products & services. Organic social media marketing plays a vital role in the social media strategies of businesses seeking to maximize their outreach and communication through these platforms.
Successfully executing organic social media posting requires engaging content creation, posting schedules & paying careful attention to the analytics generated by your activities on social media. This allows companies to maintain consistency and presence while tracking the performance of their posts. And if you want some additional traction on an organic post, then you can boost it with some added budget put behind it.
Paid social media marketing, also referred to as social media advertising, describes the use of advertisements and paid posts on platforms. Businesses pay the respective platform to deliver advertisements to new audiences, retarget potential customers and boost posts to reach both current & potential customers.
Social media platforms utilize complicated and constantly evolving algorithms to keep users engaged while introducing them to new content. However, breaking through these algorithms is challenging with organic posting. Fortunately, social media advertising provides the opportunity to reach new audiences and garner their attention effectively.
Every marketing effort, including social media, is intended to generate growth through driving website traffic and increasing revenue through digital streams. Strategically advertising your business through social media channels empowers companies to reach the audience they need to achieve their business goals. Social media advertising optimizes a company’s touchpoints by reaching the right audience at the right time and on the right platform.
If your business is struggling to drive results through organic social media posting, it is time to consider adding social media advertising to your digital marketing mix. The truth is that organic posting no longer reaches new and existing audiences as it has in the past. Without a two-front approach, your company may be losing share to competitors, missing ripe opportunities to connect with new customers and decreasing the ability to generate more web traffic & sales.
Although social media is used by over 4 billion people, navigating these platforms and determining how to use them to benefit your business requires a high level of expertise & experience. Businesses rely on more than simply posting content regarding their brand, product and services. Our social media marketing agency in New York City helps companies nationwide maximize their results and achieve their goals.
Most people are familiar with posting pictures and other forms of content on social media, which is a crucial element of social media marketing. However, taking the time to analyze and dig into your target audience, what your competitors are doing and the nature of your company’s presence on social media provides many benefits.
Effective social media campaigns begin with understanding the environment. We help businesses create personalized marketing plans that fit their goals by comprehensively collecting and analyzing all necessary research. During this process, we find out:
Once the research is completed, it is time to determine what content your business needs to create and how often it needs to share that content with customers and followers. This is why a deep dive into your business plays such an essential role in your social media marketing plan. Content is highly personal yet still serves the purpose of reaching countless people.
Your customized plan determines the volume and type of material we create that consists of engaging copy, images and videos. We use the information gathered from our research to ensure your posts & ads will grab your target audience’s attention and set you apart from the competition.
Every successful social media marketing plan includes a comprehensive content calendar. Unfortunately, most small and even medium-sized businesses find it difficult to set aside the time needed to create content calendars. After all, these plans demand much more than posting topics. Planning schedules and posting content requires the creation of inventive material, strategic use of hashtag & engaging copy across several platforms multiple times a day.
We take this task off our clients’ hands so they can get back to running their business. After planning a month’s worth of posts including graphics, content & hashtags, we also publish it while tracking how well it performs to help determine the next phase of your social media management strategy.
No business can optimize its presence and achieve its goals through a single social media platform. It is essential to maximize your potential through multiple social media platforms as followers interact with each of them differently. Our social media experts are experienced in creating, optimizing, and sharing content throughout many different platforms.
Understanding how each of these platforms can contribute to a company’s marketing plan, our specialists take care of the many technical aspects while ensuring your advertising campaigns work towards your goals.
Despite popular belief, social media and other forms of digital marketing require much more than the “set-it-and-forget-it” approach. These platforms constantly evolve with the behavior of followers and customers.
Your business needs a social media advertising agency that is at the forefront of understanding these changes and rapidly adapting your marketing campaigns. We consistently monitor new trends and customer engagement to determine what your followers respond to and what catches the attention of new audiences.
Social media management provides many different advantages for startups, small & well-established businesses. An effective social media approach boosts engagement, strengthens brand loyalty, and can even improve search traffic & SEO. Aside from the obvious, there are many advantages that come with a robust marketing strategy created by our expert social media management company in NYC.
We offer full-service social media marketing from ideation, content creation, to execution to effective campaigns.
Our expert social media management team understands the massive potential and impact of marketing on social media platforms. By leveraging the exponential growth of social media, we help businesses of all kinds make more sales and grow their audiences. As social media continues to grow and evolve, businesses need every resource they can possibly get their hands on to ensure they are taking full advantage of its capabilities.
As your accounts spend more time generating activity and collecting data, you can continue to tailor and optimize your social media approach. Our social media experts keep a careful eye on your analytics and consistently respond with content and posting schedules guaranteed to improve engagement, drive traffic and ultimately boost digital sales.
Social media marketing is evolving and changing at a rapid pace, and it is quickly becoming a valuable online marketing tool for businesses and brands. Facebook, Twitter, LinkedIn & Instagram are just a few of the social media platforms that can help your firm gain more visibility and engagement. You produce more interactions & social signals, such as likes & shares, with an effective social media content marketing plan, allowing you to communicate with a larger online audience.
Many search engines have begun to incorporate various forms of engagement in their results. Tweets, posts, profiles & comments are now recognized for their value and social engagement. Search rankings improve as your business shares more content. When prospects search for terms related to your products and services, ranking higher on a search could be the difference between scoring new business or losing it to your competitors.
If your content doesn’t reach the correct audience, it won’t increase sales regardless of its value. Social media makes it easy to segment audiences based on age, region & online behaviors through various platforms. Our social media experts identify & study your target market in order to better understand your customers’ online activity and create content & advertisements that are relevant to their interests.
In the past, expanding the reach of your marketing was more challenging and usually required expensive marketing strategies. Now, more than 54% of online consumers use social media platforms to conduct their own product research. And when it comes to finding products and services, nearly half of customers rely on recommendations from social media influencers. As a result, you can increase brand awareness and position your firm in front of the right clients with effective social media management.
Learning how to use social media for marketing provides the opportunity for your business to develop trust and meaningful connections with your followers. Distributing useful content, participating in online discussions & posting videos of customer reviews are just a few of the services we provide. These strategies are essential for establishing and increasing authority and developing close ties with your audience. The more potential customers can trust your business, the more likely they are to convert.
Learning how to use social media for marketing provides the opportunity for your business to develop trust and meaningful connections with your followers. These strategies are essential for acquiring establishing authority and developing close ties with your audience.
Our social media management company conducts in-depth evaluations, analyses and competitor research to determine the most effective and profitable social media marketing platforms & tactics for your business. And we do this while keeping it affordable within your budget.
We know that every local, national & international business requires a unique strategy for marketing their business online, which is why we offer a vast selection of social media marketing services to our clients. Explore the list below to learn more about some of the ways we help our clients successfully advertise their brands through social media.
Social media requires much more than posting & moving on, especially if you want your campaigns to succeed. With daily monitoring by your dedicated social media specialist, you can trust your social media strategy to perform. Your social media expert will check in on your accounts regularly and evaluate their performance and interactions on the content they created for your company.
Our social media management services start with crafting a personalized strategy that serves the primary purpose of generating results. Using a data-driven approach, our social media experts develop strategies that are specifically tailored to the needs of your business, as well as the environment that affects it.
You will regularly meet with your personal social media consultant to discuss your campaign results. During your meeting, your account manager will discuss possible campaign tweaks or upgrades to help you get the most for your money. Along with your regular consultation, our social media marketing services provide reports on the effectiveness of your campaign and offer in-depth analyses of the results.
Attracting new followers and engaging your audience is only possible with distinctive, on-brand content made for your business. Our personal social media management specialists publish numerous posts for various social media platforms depending on your personalized plan. To ensure you are pleased with your content, no post will go live without authorization by your team.
With a complete analysis of your competition conducted by our social media management experts, you’ll gain unparalleled insight into your competitors’ online performance. We monitor the performance of your competitors to discover flaws and possibilities for your firm. All of which is possible through research, allowing you to create the most effective campaign imaginable.
With personalized photos and graphics for your social media postings, you can capture visitors’ attention on visual platforms such as Instagram & Twitter. Your personal social media expert works with our in-house design team to create relevant photos & videos that enhance the effectiveness of your social media posts.
When you work with East End Yovth, you’ll have access to a professional social media account manager. We can assist your company in making the most of its marketing and advertising plan on numerous social media networks using our skills and expertise. We are proud to be a social media expert in NYC that works with companies around the country across various industries.
Boosted postings allow you to do more with social media. Following audience research and understanding your business’s goals allows our professionals to create your personalized campaign. Our social media marketing services allow for a more aggressive ad campaign.
With a detailed social media audit from your account manager, we can develop a unique strategy for your company. We’ll look into your previous posts, comments & user engagement, among other things, to come up with a competitive and unique approach created specifically for your business.
There are many services we offer outside the typical scope of social media management. For example, you can work with your account manager to create and execute innovative contests, engaging events, and other additional services to strengthen your social media campaigns.
While there are many unique social media platforms, they each serve their own purpose and provide businesses with different ways to reach their audiences. We leverage the specific capabilities of each platform to create a social media strategy that is personalized and effective for your business.
Not every business needs the services provided by these platforms, but every business should be present on more than one social media network. Each social network provides unique value to your customers, prospects & followers, which is why they are present on more than one platform.
Instagram effectively builds a digital community around your brand and reaches an enormous amount of potential customers. Our social media advertising specialists help your business improve its profile by uploading shareable content, using Instagram Reels & IG Stories, and facilitating sponsored ad campaigns.
Through the collection and use of analytics, our teams optimize your Instagram marketing strategy to build your audience, develop a digital community, and continue to move your audience through their buying journey.
TikTok is the latest social media platform to amass an enormous audience in just a short amount of time. This platform differs from its predecessors because it is entirely centered around sharing videos. Its success has prompted other platforms to bolster their video creation & sharing capabilities.
As one of the newest platforms brands and businesses use to reach a wider audience, TikTok continues to challenge companies trying to advertise on the app. Our TikTok experts understand this network on its most profound level and help businesses maximize their marketing efforts.
Facebook is not only one of the world’s largest social media networks, but it also happens to be one of the easiest to use for your social media advertising strategy. It is a popular choice among most businesses for its effectiveness and affordable prices. With our Facebook marketing services, you can show off your excellent products, customer service & drive traffic to your site.
To grow your reach and develop your brand authority, our social media experts set your marketing budget, monitor your Facebook profile, optimize Facebook ads, improve current posts & perform regular Facebook optimization strategies.
Twitter’s platform is fantastic for communicating directly with followers and posting urgent news & updates. Including Twitter in your social media advertising plan helps your business establish brand authority while solidifying your reputation.
Ultimately, Twitter brings a human voice to your company in an otherwise digital landscape. At East End Yovth, we use data collection to evaluate your analytics, establish your target demographic and design sponsored & organic marketing campaigns.
LinkedIn is the premier B2B social platform – allowing companies, executives & professionals a space for communication and networking. LinkedIn is an effective resource for generating leads, driving traffic to your website, and expanding brand awareness. Our LinkedIn marketing services are dedicated to building your professional brand across all social media platforms.
The ideal LinkedIn social media marketing plan, in our opinion, sets your company apart from its competitors. We monitor your LinkedIn company profile, generate compelling advertising posts, interact with industry experts & execute LinkedIn marketing best practices to assure success.
At East End Yovth, we understand the impact of proper & effective social media management. There are many excellent reasons to collaborate with a social media management agency in NYC if you are in the process of exploring social media marketing services.
We provide your company with a slew of benefits that can significantly impact your campaign & marketing efforts throughout multiple social media networks. Ultimately, collaborating with the team at East End Yovth allows your business to enjoy all of the benefits of social media advertising without the headaches.
You have immediate access to some of the most brilliant people in the industry when you choose East End Yovth for social media management services. We have dedicated design, copywriting & programming teams that allow us to supply your company with whatever it requires.
As a result, we can produce everything you need to thrive in-house from compelling shareable posts to breathtaking graphics. On the other hand, internally supervising your social media management comes with a learning curve from becoming familiar with the ins & outs of various social networking sites to acquiring the knowledge about the best practices, approaches & tactics.
When a company manages its social media strategy in-house, it usually has a dedicated team for the job. However, most internal marketing teams invest their resources in agencies because in-house social management is neither realistic nor a sensible use of company assets for many firms.
You can get access to a social media optimization firm specializing in social media marketing and crafts specific strategies for the platforms that will most benefit your business by choosing East End Yovth.
When you hire a social media management company to develop campaigns, plans and oversee your social media efforts, you get to spend more of your precious time taking care of the many other aspects of your business.
hello@eastendyovth.com—hello@eastendyovth.com
USA
+1 917.803.8112
79 Leonard Street, Suite SBE
New York, New York 10013
South Africa
+27 60.401.3598
74 Shortmarket Street 7th Floor
Cape Town, 8001